With all the drag and drop, do it yourself web site templates out there, you can build a generic space on the web in only a few hours. On the up side, they’re usually free or very cheap, and they will get you on the web. However, you will likely be disappointed with the results since you have very little control of the customization of your pages. Not only that, but templates often generate a huge amount of code that will make your site load slower. These pages usually have an ad at the top for a company that you don’t wish to endorse. Add in the fact that your site will look generic, and you have lost your brand recognition. This could lead to a loss of sales. The sales you gain from having a professionally built web site and a professionally designed corporate identity will usually cover the cost of the design very quickly.
How much is professional design you ask? It depends largely on what you want your web site to do for you. Do you want to get to the top of search engine rankings? Do you want to sell products online? Do you want an interactive site? Are you a non-profit organization? Or do you just need to get your contact information online? Depending on your web goals, your prices could fluctuate significantly. This is why Geared Media would love to schedule a free consultation to determine what you want your web site to do for you. Following the consultation, you will be emailed a free estimate within 24 hours which we can tailor to your budget.